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Both marketing and advertising take a sizable percentage of yearly budgets. Recent data shows that ecommerce marketing expenses range from 7 to 12 percent. This includes the cost of advertising which is rolled into the marketing budget of smaller online retailers.
Advertising and marketing take time and energy. The work required to get results might not be the same as the other types but they're usually very different.
Marketing and advertising differ in the way they approach
Advertising is an aspect of marketing. But, not all marketing strategies can be considered as advertising. Let's examine their main differences in more detail.
Back-end processes
Marketing manages a huge amount of work that goes under the radar. Marketing must track the results of campaigns, find the influencers, and then segment audiences.
Advertising is the art of bringing all this back-end work together in an efficient package. Its primary goal is to follow the plan that is laid out by the overall marketing department.
Consider it in terms of an unidirectional road and a two-way street. Marketers want to create an interaction between their brand and customer. In contrast, advertising is more concerned with making a message that speaks to rather than with the target audience.
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