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Simple and sweet instructions do an excellent job representing this global payment brand.
Visa concentrates on the effects of UX and web-based style on their logos and the color elements. It self-identifies as a digital tone of authenticity elegant, timeless, and sophisticated.
An interesting addition to this brand guideline is the inclusion of sensory elements. Visa discusses in detail the sound, sight, and the haptics of its brand within the online world. Visa payment can be made via a variety of different applications, therefore it is important to maintain the same physical identity.
If you own an e-commerce company or one that is solely digital Sensory feedback is a valuable part of your brand guidelines.
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